AGRANA Beteiligungs-AG (Austria), China Haisheng Juice Holdings Co., Ltd. (Hong Kong), Döhler group (Germany), Kerr Concentrates, Inc. (U.S.), Kerry Group Plc (Ireland), Royal Cosun (Netherlands), SunOpta, Inc. (Canada), and Rudolf Wild Gmbh & Co. Kg (Germany) among many others.
Fruit Concentrates Market – Overview
Due to the large number of health advantages associated to fruit concentrates consumption, the market is growing at an incremental pace globally. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on ‘Global Fruit Concentrates Market Research Report- Forecast to 2023’ that the market will demonstrate an exceptional CAGR % while achieving good growth rapidly in the forecast period.
Increase in health awareness and rising demand for fruit based healthy products have prompted the growth of fruit concentrates on a global level. The sector is driven by increasing disposable income and rising health consciousness among the consumers. Additionally, in order to cope up with the hectic and dynamic life-style, consumers demand “on-the-go” beverages which impart instant energy to the body. Hence, with the growth of functional beverages market, the demand for fruit concentrates have surged.
Boost in fitness and wellness sector has enhanced the market growth trajectory of the sector to an elevated level. Fast pace of lifestyle, increase in awareness related to health benefits obtained from the consumption of functional beverages have raised the demand for fruit concentrates on a global level. Fruit concentrates are high in fiber content and helps in weight management. However, product adulteration and presence of counterfeit products possess major threat to this market.
Latest Industry Updates
May 2016 Oregon Fruit Products LLC launched fruit purees for brewing purpose. Rising demand for fruit concentrates and purees have resulted in manufacturers focusing more on product launch. The strategy will help the company to generate high revenues based on the potential ingredient it has launched.
Dec 2015 In order to expand their vegetable range of puree concentrate, SVZ Industrial Fruit & Vegetable Ingredients launched pure concentrate with ingredients including carrot, spinach and kale.
Aug 2015 Ingredion Incorporated; one of the leading provider of ingredient solutions acquired Kerr Concentrates, Inc. in order to enter into the market of natural fruit and vegetable concentrates, purees and essences. Escalating demand for these natural fruit ingredient has fostered the company to enter into this business and broaden their product portfolio.
Jan 2015 Rhodes Food Group acquired Western Cape-based fruit juice manufacturer, Pacmar to strengthen their market position and enter into fruit purees and juice concentrates business.
Fruit concentrates Market – Competitive Analysis
With rising health consciousness on a global level, the demand for fruit concentrates have experienced a surge. Owning to this, established manufacturers in the global fruit concentrates market have started high R&D investments to enhance their product quality, shelf-life and bring variety in their existing product-line. New players are identified to enter into the market based on escalating demand from the consumers end. The key strategy followed by new players majorly include product innovations in order to create product differentiation and increase the sales of their product.
Fruit concentrates Market Segments
Fruit Concentrates Market Size has been divided into fruit, application, and region.
On The Basis Of Fruit: Berries, Citrus Fruits, Drupes, Melons, Pomes, and Others
On The Basis Of Application: Beverages, Bakery, Confectionery, Dairy, and Others
On The Basis Of Region: North America, Europe, Asia Pacific, and ROW.
Global Fruit concentrates Market – Regional Analysis
The global fruit concentrates market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global fruit concentrates market is highly dominated by North America and Europe due to escalating demand for fruits to promote good health. Additionally, the demand for functional beverages and energy boosting “on-the-go” drinks from these regions is also escalating. APAC is fastest growing region due to changing lifestyle and increasing health consciousness. The consumption of fruit concentrates in countries like India and Brazil is expected to grow in upcoming years.